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Our essential brand components

This section of the guidelines is a practical demonstration of the visual language which surrounds the York St John University brand. Whether you are wanting to apply the branding in digital or print form these principles will inform the representation of the branding.

A brand should be a reflection of an organisation’s personality, importantly a brand is much more than a logo. Brands are emotional, they shape how people think and how people feel about the organisation. The brand serves to make connections and inspire confidence in those who engage with it.