Sub-branding
Within the new brand guidelines we have chosen to be more selective in our use of sub-branding and will only permit logos under three distinct categories; for Schools and our London Campus, for public-facing campaigns and for internal campaigns. The design of these sub-brands is solely typographical, so that this fits with our new visual style and is clearly identifiably linked through the use of typography with the main brand – supporting its recognition.
Should you wish to discuss the creation of a sub-brand please contact the Marketing Team: marketing@yorksj.ac.uk
Internal Campaigns
Where the University has campaigns which are internal-facing, with an audience of our staff and students, the following styling will be applied. This is a reversed-out version of the Schools livery and therefore serves to enforce the look and feel of the overall brand. As this type of logo contains the main University logo within the design it is not necessary to also include the main University logo alongside it. Should you want to make a request to create an internal-facing logo please contact the Marketing Team:
Public-facing Campaigns
Where the University has campaigns which are public-facing, such as to members of the public, audiences outside of the University and within the community, the following styling will be applied. This is a variation of the University’s main logo, serving to strengthen the recognition of the typographical style set out in the new logo. It will be necessary to include the University’s main logo alongside this logo as it is not present within the design. Should you want to make a request to create an external-facing logo please contact the Marketing Team:
