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Our essential brand components

This section of the guidelines is a practical demonstration of the visual language which surrounds the York St John University brand. Whether you are wanting to apply the branding in digital or print form these principles will inform the representation of the branding.

Sub-branding

Within the new brand guidelines we have chosen to be more selective in our use of sub-branding and will only permit logos under three distinct categories; for Schools and our London Campus, for public-facing campaigns and for internal campaigns. The design of these sub-brands is solely typographical, so that this fits with our new visual style and is clearly identifiably linked through the use of typography with the main brand – supporting its recognition.

Should you wish to discuss the creation of a sub-brand please contact the Marketing Team: marketing@yorksj.ac.uk

School Logos

Alongside our main brand logo, we also have a school-specific logo layout. These are to be used when a particular school is being promoted, within design and on wayfinding or signage that gives direction to that school.

Long Logo version

London Campus Logo

Internal Campaigns

Where the University has campaigns which are internal-facing, with an audience of our staff and students, the following styling will be applied. This is a reversed-out version of the Schools livery and therefore serves to enforce the look and feel of the overall brand. As this type of logo contains the main University logo within the design it is not necessary to also include the main University logo alongside it. Should you want to make a request to create an internal-facing logo please contact the Marketing Team:

marketingyorksj.ac.uk

Public-facing Campaigns

Where the University has campaigns which are public-facing, such as to members of the public, audiences outside of the University and within the community, the following styling will be applied. This is a variation of the University’s main logo, serving to strengthen the recognition of the typographical style set out in the new logo. It will be necessary to include the University’s main logo alongside this logo as it is not present within the design. Should you want to make a request to create an external-facing logo please contact the Marketing Team:

marketing@yorksj.ac.uk