Brand Logo
Our future-facing design approach is clear, clean and uncluttered, reflecting the next stage of our journey whilst embracing and celebrating our past.
The primary palette includes just two colours – black and white.
This enables us to create a consistent, understated and flexible design style which is adaptable to any mode of communication in our multi-channelled world.
Primary logo
We have two versions of the primary brand logo. Please follow the hierarchy of usage below.
Version one
This black on white version should always be your first choice when selecting a logo to use for your brand communications. Whenever the logo appears on a white background you should use this version.
Version two
This black on white version should be used as an alternative to the white background version when on a black background. It should not be as an alternative logo on a white background.
Primary logo safe zone
Bounding box
Each version of the logo comes with a bounding box as part of the file. On logo version one, this is not visible, but it’s still there when you import it into your document. This is more visible on the secondary logo.
If you’re not clear on what the bounding box is when you use the logo, it’s the space around the typography that is the same width as the letter ‘N’ from the logo. This bounding box is used as a way of making sure nothing encroaches the space within that may devalue the logo.
Safe zone
On top of the bounding box, there should also be a safe zone in place to stop the logo getting too close to the edge of a page. This should be roughly set to the height of two ‘H’s’ from the logo stacked.
If you want to place the logo over graphics, patterns, typography or imagery, then you should consider using the secondary brand logo with a visible bounding box.
Primary logo minimum size
Version one
Version two
Primary logo incorrect usage
Don't change the colour
Don't stretch or distort the logo
Don't change or alter the logo text without approval from the Marketing Team
Don't change the line device
Don't place into a shape without approval from the Marketing Team
Don't add an extra line alongside the logo
Don't skew or rotate the logo
Don't add any effects to the logo
Don't place the logo onto an image where it will not stand out
Primary logo version one usage
Example one
Primary brand logo
version one
Example two
Primary brand logo
version one
Primary logo version two usage
Example one
Primary brand logo
version two
placed on a photo which isn't busy and the logo can clearly be read.
Example two
Primary brand logo
version two
placed on a busy image in the left hand corner of the page.
Secondary logo horizontal version
We have created a secondary version of the brand logo. It’s a black solid box version that can be used when the logo needs to be overlayed onto graphics, textures or images. It can also be used when the logo needs more impact on a communication.
This version should only be considered for use when either versions of the primary logo are not legible.
Secondary logo horizontal version usage
Example one
Secondary brand logo placed over and image.
Example two
Secondary brand logo placed over the top of an image.
Example three
Secondary brand logo placed on a light image in the top left hand corner of a page.
Example four
Secondary brand logo placed in the top right hand corner of an image.
Secondary logo vertical version
We’ve also created a vertical version of the secondary brand logo.
This version can be used when the area it is sitting is narrow in width such as signage and vertical banners.
