Our essential brand components

This section of the guidelines is a practical demonstration of the visual language which surrounds the York St John University brand. Whether you are wanting to apply the branding in digital or print form these principles will inform the representation of the branding.

Mission, Vision and Values

Together, our mission, vision and values ground, guide and inspire everything we do.


Driven by our commitment to fairness, we focus our expertise, talents and creativity to advance knowledge, promote understanding and create educational opportunities for the benefit of all.


We will share the transformative power of university education to inspire the brilliance in every human.


  • Being intellectually generous, curious and rigorous
  • Promoting fairness and challenging prejudice
  • Inspiring each other to succeed