3

Formatting for accessibility

Telephone numbers

Do not use '+44' at the start of telephone numbers.

Over 60% of our web visitors are based in the UK so including '+44' is unnecessary. Including '+44 (0)' at the start of a phone number can be distracting and increase cognitive load for the user.

Include a space between city and local exchange. Include a space in the middle of the last 6 digits. Format mobile numbers in the same way: 5 digits, a space, 3 digits, a space, 3 digits.

Always format telephone numbers as clickable links.

At least 40% of our users are accessing the site on mobile phones. Making telephone numbers clickable links helps them to call the number.

For example:

✔ 01904 624 624

✔ 07132 465 798

✘ +44 (0) 1904 787897