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Writing for the web

Words to avoid

Writing about Higher Education is filled with clichéd phrases and buzzwords. This is a short list of phrases we avoid because they are overused or are meaningless. 

Research-led

High-quality

You will engage with

Skills in demand

Range of fields

Develop your employability

 

Real-world learning

Experts in their field

Future-proof or future-ready

Dynamic

Gives you the skills needed to

Apply your knowledge

What to say instead

You will have the opportunity to = you will

In order to = to

As well as = and

Applicant = you

Commence, initiate = start

Assistance = help

Wherever = where

Programme = course, degree

Concerning = about, on

For more words to avoid and the words to use instead, see this guide from Plain English Campaign.