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Our brand
guidelines

How we write and design our content

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York St John Digital Toolkit

Contents

You can learn about the University brand and download the various brand elements for your use, such as our logo, fonts and colours

Writing for the web

  1. Structuring your content
  2. Writing in plain English
  3. Words to avoid

Inclusive writing

  1. Age
  2. Disability
  3. Inclusive writing
  4. Mental and physical health
  5. Pronouns and gender-neutral writing
  6. Sexuality

Formatting for accessibility

  1. Ampersands
  2. Bullet points and lists
  3. Capitalisation
  4. Commas
  5. Dashes and hyphens
  6. Dates
  7. Inverted commas and quotes
  8. Italics
  9. Links
  10. Numbers
  11. Oxford commas
  12. Telephone numbers
  13. Times
  14. Underlining

Word usage A to Z

  1. A
  2. B
  3. C
  4. D
  5. E
  6. F
  7. G
  8. H
  9. I
  10. L
  11. M
  12. O
  13. P
  14. R
  15. S
  16. T
  17. U
  18. V
  19. W
  20. Y

Our essential brand components

  1. Mission, Vision and Values
  2. Design Principles
  3. Typography
  4. Brand Logo
  5. Visual Imagery
  6. Colour
  7. Crest
  8. Sub-branding

How we like to apply our brand

  1. Logo
  2. Stationery
  3. Signage
  4. Digital Screens
  5. Powerpoint
  6. Social Media Icons
  7. Email Footer